Lunour

BRAND KITBUILDER

Answer the questions a brand strategist would ask. Get a brand guide your team can read and your AI tools will follow.

Download the skill Free · brand-kit-builder.zip · 46 KB

A Claude skill by Lunour

What you get

Everything your team and your AI need to stay on brand.

  • A complete brand guide

    Positioning, audience, voice, messaging, proof, color, type, and logo rules on one web page you can share with your team, designers, and agencies.

  • A brand skill for your AI

    Install it in Claude or Codex, and every post, page, email, and deck it writes follows your brand.

  • Files for any AI tool

    llms.txt and llms-full.txt for ChatGPT, Gemini, Cursor, and the AI search engines that read your site.

  • Tokens and a brand checker

    Colors, fonts, and spacing ready for your developers, plus a checker that flags off-brand words, banned phrases, and numbers you haven't approved.

Install

Set up in about two minutes.

You need a Claude plan that includes Skills, with code execution turned on. Menu names in Claude can change over time.

  1. Download the skill

    Save brand-kit-builder.zip and keep it zipped.

  2. Add it to Claude

    Open Settings, then Capabilities. Turn on code execution. In the Skills area, choose Upload skill and select the zip.

  3. Start your kit

    Open a new chat and paste this:

    Help me build a brand kit for my company.

Using Claude Code? Unzip it into your skills folder instead:

unzip -o brand-kit-builder.zip -d ~/.claude/skills/

How it works

Claude interviews you like a strategist, then builds the kit.

Share what you already have, and Claude reads it first so it only asks about the gaps. When you're stuck, it drafts options for you to pick from. Then it writes the guide and packages everything for you to download.

About 15 minutes

Fast

The core questions only. Claude drafts the rest and marks it for your review.

About 45 minutes

Full

Every question. Best before you build a website or raise a round.

Have these ready

Your website link, pitch deck, logo files (SVG if you have them), a few customer quotes or call notes, and links to three or four competitors.

What it covers

  • Company
  • Customers
  • Positioning
  • Foundation
  • Proof
  • Voice and messaging
  • SEO and AEO
  • Visual identity
  • Channels

Need a hand

Want a team to take your brand further?

Lunour builds complete brands for tech companies, and offers hourly brand strategy sessions for founders who want an expert in the room.

scott@lunour.com